what's next?

Before jumping into making identity, I have to come up with a core message that I want to convey through the production of identity of tinnitus association as well as a campaign that promotes the organization. I am thinking towards either noise reduction or "protect your ears against"campaigns. The next step, I think is to research what core message is and look into other campaigns and figure out their messages. I am going to look into more commercial campaigns like nike, and aldo but I will also look into other non-profit organizations as well.