Why the Campaign for Real Beauty?
For too long, beauty has been defined by narrow, stifling stereotypes. Women have told us it's time to change all that. Dove agrees. We believe real beauty comes in many shapes, sizes and ages. That is why Dove is launching the Campaign for Real Beauty.
Dove's global Campaign for Real Beauty aims to change the status quo and offer in its place a broader, healthier, more democratic view of beauty. A view of beauty that all women can own and enjoy everyday.
In order to achieve this important goal, the Campaign for Real Beauty includes the following initiatives:
- Creation of a forum for women to participate in a dialogue and debate about the definition and standards of beauty in society
- Release of a global, academic research study that explores the relationship that women from around the world have with beauty and its links to their happiness and well-being
- Advertising that inspires women and society to think differently about what is defined as beautiful
- Fundraising initiatives (sponsored by the Dove Self-Esteem Fund) to help young girls with low body-related self esteem
- Self-esteem workshops with young girls in schools to help them foster a healthy relationship with and confidence in their bodies and their looks
- Establishment of the Program for Aesthetics and Well-Being at Harvard University, through a grant from Dove, which will continue to examine the way we think and talk about beauty in popular culture and the effect that this has on women's well-being
- Creation of a global touring photography exhibit, Beyond Compare, Women Photographers on Beauty, showcasing diverse images of female beauty from 67 female photographers, and demonstrating that beauty is about much more than stereotypes
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