possible deliverables

So I wondered what I can do to brand tinnitus association. The first thing that came to my mind is that the association needs a identity really badly. A symbol that people can recognize from mile away.
Then, I immediately thought of few solutions that I might consider
- postcard- has anyone watched the movie pay it forward? So like the movie, thought that people might be able to help in the distribution of information
- music cd for relaxation for tinnitus patients
- posters that advertise the tinnitus associaton
- newsletter at ent specialist or at any doctors office
- newspaper ad
- invitation to the tinnitus association meeting; I thought it would make the patients to feel special
- exhibition that would probably be at the science world so that people know what tinnitus is and are exposed to what they hear every day.
- membership card with info and noise level charts; the card would help the patient to feel that they belong
- brochure or booklet for doctors; they should be informed about the association and hopefully sponsor it
- t-shirt: it's fun and serves the give and take attitude; I think that people notice things when it belongs to others. It's a fun way to spread the word like lol shirt.
- noise blockade kit/ear plug kit: it would contain info on tinnitus and earplugs that help people to reduce the noise level
- information package: info on tinnitus and the association. It should also contain stories of tinnitus. Ideally, the package should be distributed throughout doctor's so that doctors can pass it onto the patients because doctors are the most reliable source when it comes to health issue.
- Stickers: the patient can stick it to things that makes too much noise for reminder
- badges
- noise reduction campaign poster
- bus ad: creates an irony because bus makes so much noise all the time
- magazines like ATA or BTA
- Website: it's the most common place when it comes to research but some of the older generation of tinnitus patients might not be able to access to the internet
- educational booklet for kids and teens
- animation/clip for youtube: the fastest way to spread the word to the most audience. It could also be a way to get sponsors as it's viewed by a lot of people
• Campaign
Hear nothing day
Noise reduction day
Tinnitus run
Bazaar for tinnitus
Support group participation
• Interview documentary so that patients can hear about other people's experiences
• Information Package
For health professions
For patients
For families and friends
• Advertisement
• Dinner to attract sponsors
• Calendars for events and meetings


My favorites are
• Information Package
For health professions
For patients
For families and friends
• Campaign