brand positioning

So I talked to Don about my brand positioning and I concluded (after the meeting) that it is incorrect. So, I came up with a new set of brand positioning that has more personality and "spirit." 

Tinnitus Association of Canada brings awareness to tinnitus and the issue of noise pollution in our society through personal interaction and engagement with our audiences.

The association contributes to a safer, more comfortable, and peaceful life, enriched by our supportive staff and our expertise accumulated through 25 years as an organization.