recap

After talking to Tak, I felt the need to go back and recap my thesis and goals and objectives. Ultimately, whatever I create/design should reflect/achieve the set of goals presented in phase 2. 

- Thesis: there is a need for strengthening the association's presence in society

- Objectives/goals: to establish a solid identity, connect the association to the audience and corporate, support tinnitus patients, encourage participation, and to achieve the association goal (which is to provide information to tinnitus patients across Canada). 

- Audience: Tinnitus patients (40 and up), family and friends, corporate, and possible donors.

With the ultimate goal of strengthening the association's presence in society, I am creating a calendar gift package. This gift set will achieve the following;

- raise awareness on the issue of tinnitus and noise

- provide the audience with the necessary information to evoke understanding and sympathy (we talked about including sound piece in the project but I think my audiences are mature enough to understand or sympathize just by reading a text or looking at an image.)

- to constantly remind the receiver of noises and take the initiatives to do something to protect one's ears so to avoid getting tinnitus, if possible.

- to spread the word about tinntius association and raise money for the organization by selling the calendar

- to encourage family and friends support the patient emotionally and physically

Calendar can be given to just about anybody which means it adds the potential to reach even broader audience other than just the friends and family of a patient. It is also useful and looked at almost everyday if not at least once a week. It's a great merchandise item. It has the flexibility to become more than just a calendar with dates. It could potentially looked at as a poster or a brochure with tons of information.