SWOT analysis

So after reading all the articles (I have more in my computer but I just didn't want to post it because there's way too many of them), I learned that I should consider non-profit organizaitons as a brand; I've never considered it.! Anyways, so I have decided to set my audience and do a little SWOT analysis...

Audience/Target Market
• Tinnitus Patients (Mostly 40 and up)
• Family and Friends
• Health Professions
• Corporate
• Possible Donors

Tinnitus Association SWOT Analysis
• Strength: Resources
Knowledge
Expertise
Support Group
Potential to grow
Network

Tinnitus Association SWOT Analysis
• Weakness: Unknown
Weak communication system
No progress
Scarce financial support
Scarce volunteers

Tinnitus Association SWOT Analysis
• Opportunity: Expanding market
Open to information
No similar competition
Potential for sponsorship
Desperation from the patients

Tinnitus Association SWOT Analysis
• Threat: Lack of volunteers
Lack of financial support
Lack of effective communication
Lack of enthusiasm