complete change

What am I passionate about? This was the big question that I had to ask myself in order to figure out the direction that I want to go to... After days of thinking and struggling, I came up with something new. What I have now is completely different from what I had before.
Tinnitus is the new topic that I want to tackle. I got my inspiration from my dad who is already suffering from the diagnosis. Tinnitus is the CONTINUOUS/CONSTANT sensation of noises in the head and/or ears, that have no corresponding external source. I took it really lightly when my dad said something about highpitch noise in his ears because I thought it's no big deal. But, I have seen my dad loosing sleep, concentration, patience, and I was really annoyed. We argued often because he would always be on the tipping point because his nerves are always focused on the extra noise that he hears.
After some research I found that tinnitus can lead to mental disorder and even to suicide. Just because tinnitus is internal and that other people don't notice it as they notice other disorders, people tend to ignor and take it lightly. The worst thing is that even doctors tell the patient to "live with it/deal with it yourself."
My dad had a huge pile of research that he has done to find out the "cure" or some kind of experiential advices from the internet or from outer sources yet he hardly found anything except for facts on tinnitus (which is really common on the internet). I tried it as well yet I could only find a page of stories and questions that people wrote on some kind of blog. Also, the facts are really just redundant that it seemed as if the info is from one source. I found that there is a tinnitus association of Canada yet, it's so badly promoted and "trivial" that it almost looked fishy. Also, according to my dad, doctors don't even know a thing about the association let alone the meetings that they organize every month for tinnitus patients.

I new that non-profit organizations with little help are struggling to promote themselves and their goals to the mass audience but I didn't know that it was this horrifying. No wonder no one donate to the small organizations. I wouldn't even care about tinnitus association and what they do if my dad wasn't suffering from tinnitus.

The bottom line is that I think that there is a need for improvement in the communication method of non-profit organizations so that they reach as wide range of audience as possible with small amount of revenue.
By providing/creating better and more effective communication method, I could
- help non-profit organization specifically tinnitus association of Canada, to promote themselves to the mass audience
- bridge the gap between the organization and the audience that there's better understanding as to what the organization is striving for.
- bridge the gap between the organization and other organizations as well as corporate (that are potential sponsors) for cooperation and generosity.
- define what effective communication is.
- connect between communities through bridging gaps.
- encourage participation in running and developing non-profit organization.
- figure out a way to penetrate the bombardment of information being put out by lots of different corporate and media and take eople to notice at the little things that are valuable and necessary like non-profit organizations (without just adding another layer of noise into the world).